CASE STUDY:
How a Patio Furniture Business Generated 405 Leads & 2,572 Calls in Less Than 12 Months
A strategic Google Ads, SEO and call tracking campaign that delivered measurable ROI for a premium patio furniture restoration and manufacturing business.
Outlining Our Strategy
We adopted a combined approach of Google Ads and SEO to capture both immediate and long-term traffic:
Google Ads: Ran high-intent search and call-only campaigns targeting terms like patio furniture restoration and replacement slings to drive direct calls and quote requests.
SEO: Enhanced service pages with optimized content, improved Google Business Profile visibility, and maintained ongoing updates for seasonal search demand.
Conversion Tracking: Implemented CallRail to monitor calls and measure ROI, allowing data-driven optimizations.
Landing Pages: Built to convert with clear CTAs for quotes and calls.
Lead Generation That Doesn’t Waste a Dollar
The Challenge
A patio furniture company aimed to dominate the local and regional market for furniture restoration and drive qualified leads for custom orders. Despite strong brand recognition, they needed a scalable digital strategy to improve visibility, boost rankings, and generate measurable results.
Key challenges before the campaign:
Highly competitive niche with seasonal demand
Rising ad costs without proper optimization
Limited local SEO presence and organic traffic
No system to track ROI or measure lead sources
The Strategy
We implemented a digital marketing strategy combining Google Ads, SEO, and conversion tracking:
Google Ads: Ran high-intent search and call-only campaigns targeting keywords like patio furniture restoration and custom patio furniture, with continuous bid and keyword optimization.
SEO: Optimized service pages, improved local visibility through Google Business Profile, and created content targeting seasonal keywords.
Tracking: Used CallRail to monitor calls and conversions, ensuring budget efficiency and measurable ROI.
This approach delivered quick wins through paid ads while building long-term organic growth with SEO.
405 Leads in Google Ads
2,572 Calls (Tracked via CallRail)
12 Months
$32K
Look at the Call Rail Analytics!
Like we said, Real & Measurable RESULTS.
Screenshot of the Raw Google Ads Data
