CASE STUDY:
How Door & Window Business Generated 383 Leads & 1,349 Calls in Less Than 6 Months
A cohesive digital strategy powered by Google Ads, SEO optimization, and call tracking—driving premium leads and calls for a custom hurricane-impact door and window company.
Outlining Our Strategy
Objective:
Increase qualified leads and phone calls for custom hurricane-impact doors and windows while improving online visibility and tracking ROI.
We combined Google Ads, SEO, and call tracking to boost leads and visibility:
- Google Ads: Ran high-intent search and call-only campaigns targeting keywords like impact entry doors and custom hurricane doors, with continuous optimization.
- SEO & Local Optimization: Improved service pages, optimized Google Business Profile, and added seasonal content for better organic reach.
- Tracking: Implemented CallRail to measure calls and conversions for accurate ROI.
- Landing Pages: Designed for conversions with strong CTAs and visuals showcasing premium doors.
Lead Generation That Doesn’t Waste a Dollar
The Challenge
Custom Door Company had a well-established brand offline but lacked consistent lead generation online. Key challenges included:
Seasonal demand in a competitive market
Limited organic search visibility
Rising ad costs without measurable ROI
No detailed system to track lead source or campaign performance
The Strategy
We implemented a focused digital marketing strategy combining paid and organic channels:
Google Ads: High-intent search and call-only campaigns targeting terms like impact entry doors, custom hurricane doors, and door installation Palm Beach County
SEO & GBP Optimization: On-page service page refreshes, improved local visibility via Google Business Profile, and targeted content to boost organic traffic and seasonal relevance
Tracking: CallRail was used to monitor and attribute phone calls, allowing campaign optimizations based on real performance data
This approach produced immediate call volume while building sustainable organic growth.
383 Leads in Google Ads
1,349 Calls (Tracked via CallRail)
6 Months
$5.11K
Look at the Call Rail Analytics!
Like we said, Real & Measurable RESULTS.
Screenshot of the Raw Google Ads Data
